I help food and agriculture businesses tell the stories that matter, and I come to that work with something most marketing professionals don't have: years of real, on-the-ground experience in this world.
Hi, I'm Heidi. I'm a content strategist, writer, and photographer based in Washington State, and I've spent the better part of my career embedded in the food and agriculture scene — helping farms, food businesses, and culinary creators share their work with the communities they serve.
That background shapes everything about how I work. I already understand the seasonal rhythms that drive your business. I know why relationship-driven culture matters more here than follower counts. And I have a genuine appreciation for the skepticism that most farmers and food producers feel toward anything that smells like a hard sell.
What I've learned is that the businesses doing the most meaningful work are often the worst at talking about it. Not because the story isn't there, but because you're too busy doing the work to tell it — and most marketing partners don't understand your world well enough to tell it for you.
That's the gap Crunch Creative fills.
I partner with small farms, food producers, bakers, restaurants, and agricultural nonprofits to build content strategies and visual stories that actually reflect who you are. My services span content strategy and social media management, Squarespace web design, food and location photography, video production, and writing — including blog posts, newsletters, and brand copy.
You won't get a junior account manager or a one-size-fits-all content calendar. You get me — thinking strategically about your business, learning what makes it worth talking about, and helping you say it in a way that resonates with the people you most want to reach.
I work best with clients who care deeply about what they do and want a creative partner who does too.
Based in Washington State. Rooted in the PNW food scene. Happy to work with clients wherever you are.